FAQs ------

What is coaching?

Coaching is a structured, confidential and thought-provoking conversation – helping individuals to identify their goals, aspirations, strengths as well as any obstacles they may be facing, and supporting them to create strategies to achieve these meaningful goals. Put simply, it’s a process to unlock your potential so you can move forward feeling fulfilled and balanced. But it's more than just talking. Coaching is also about action. While working together we will create manageable action plans and occasionally set homework (that you actually want to do) to support your momentum moving forward.

Why do people come to coaching?

Sometime people want more from life - more peace of mind, more security, more confidence or more impact, and sometimes they want less - less confusion, less stress, less financial pressure. One way or another they want some sort of change in their lives, and come to coaching to be more effective, have more balance, or to support them in reaching their goal faster than they would do alone. Areas people typically come to coaching for:

  • Goal setting and life purpose – getting clarity on what you really want, why you want it and how to get it
  • Career development – identifying goals, skills audit, next steps
  • Productivity - performance, time management and efficiency
  • Career change, returning to work after children, redundancy, a career break etc – improving confidence, identifying strengths and skillset, role clarity and career direction
  • Change management – creating and navigating change (e.g. wanting to move countries, starting university etc)
  • Personal growth and self-awareness – establishing what’s next for you (e.g. you’ve just retired)
  • Health & wellness – habit building, improving overall health
  • Work-life balance – clarifying what balance means to you and means to achieve this
  • Stress management – identifying causes and management techniques
  • Confidence and self-esteem - developing a positive and accepting relationship with yourself
  • Strengthening relationships & connections - identifying the relationships that really matter to you, your role in these relationships and communication styles
And sometimes it’s a little bit of everything. You may feel a bit overwhelmed and not sure where to start… that’s totally normal, some of my most productive sessions have come from this place! We will work together to unpick these and get you on the right path.

How is coaching different from counselling or consulting?

While coaching can be therapeutic, is it not therapy. Counselling or therapy tend to focus on the past, working to fix what is broken to improve your emotional well-being. For coaching, while some time is spent talking about your past, the objective is to focus on the present as well as the future and to support you being in action – creating steps to live the life you want. Coaches believe that humans are naturally creative, resourceful and whole – they are not broken and don’t need to be ‘fixed’. Consulting generally involves using their own experience or expertise to come up with expert opinions and are paid to provide answers. Coaching, however, is to facilitate growth and self-empowerment of the individual... let’s be honest you are the expert of your own life so let’s keep it this way... coaching is not to solve problems or give advice, it is for people to live lives!

Does coaching work?

It sure does! In a study completed by the International Coaching Federation (ICF), from those who had received coaching…

  • 80% improved their self-confidence
  • 73% improved their relationships
  • 72% improved their communication skills
  • 70% improved work performance
  • 67% improved their work-life balance
And thanks to the advancement of research in neuroscience, psychology (specifically positive psychology), counselling and behavioural economics, coaching is moving from strength to strength. We are gaining more and more evidence that what we do as coaches works. Similarly the tools and techniques I use in our sessions are evidence based. One thing to note is that the success of sessions is also dependent on you. Before starting the coaching journey you need to ask yourself whether you are motivated and ready to put the time, effort and energy into implementing the changes you want to happen. If the answer is a ‘hell yes!’ then let’s get cracking! *ICF Global Coaching Client Study was commissioned by the ICF but conducted independently by PricewaterhouseCoopers.

How do I know if someone is the right coach?

Part of the success of coaching is down to the relationship you have with your coach – so it is important that you feel comfortable and trust them. Additionally you need to feel good about their approach – that this is something that could work for you. And like with any relationship it starts with gut-instinct… so go with your gut!

Tell me more about the coaching process...

Typically it is split into 3 stages:

  1. Sample Session
  2. Discovery Session
  3. Continuous (regular) coaching sessions
To deep dive into how I do things… Sample Session AKA Chemistry Session: This is a complimentary 30 min session for you to get a taster of what coaching can look like for you, we can get a feel for each other and ultimately see whether we are a good fit. Here you can decide whether you would like to continue working together. Click HERE to book your complementary 30 min session. Discovery Session: This will be our first session together, lasting approximately 90 minutes. Think of it as a getting to know you session – we’ll explore:
  • What’s important to you
  • Your goals, aspirations and more
  • The opportunities and challenges you are facing
  • How we want to work together
  • General logistics
  • Any questions you may have
​​ This session is great for creating a foundation and setting ourselves up for success! Continuous (Regular) Coaching Sessions: Then comes our coaching sessions. These last 60 minutes and we will look at the topics you want to address (they could be ones you started out with or new ones you have discovered along this journey) and we’ll work our way through them, setting actions to help you achieve your goals. Sessions are usually every 2 weeks, and I normally ask for a minimum commitment of 6 sessions (including the Discovery Session).

How do we meet?

Depending on your location we can meet face-to-face or we have sessions by telephone or Skype/FaceTime – the choice is yours. What is important that is that you feel comfortable with both the environment you are in and the communication channel we choose. For telephone or Skye/FaceTime calls, please try to find a location that is away from distractions or interruptions (I want you to be able to focus on you during our sessions). Whilst I appreciate this may not always be possible – please keep this in mind.

Why is there a minimum commitment?

Coaching is a process – it takes time for learning new thinking patterns, to embed new habits and create strategies for action. Now that’s not to say that change can’t happen quickly – sometimes it does and that's great - but often change is gradual. By asking a minimum commitment of 6 sessions (approx. 3 months) you get support implementing your learnings from a coaching setting into real life. Sometimes things will go smoothly and other times you may experience a set-back – and it’s OK when this happens. We will unpack this and make sure you have the resources you need to get to where you want to go.

What can you expect from me?

In the ‘Discovery Session’ we will agree the best way of working together but to give you a flavor of how I work... As your coach I will:

  • Ask questions
  • Encourage
  • Champion you
  • Challenge you
  • Make requests
  • Listen to what is and isn’t being said
  • Hold you bigger than you hold yourself
There are no hidden agendas - this is all about you and your growth. I’m also a firm believer that we are more receptive if we are having fun and enjoy the process so there’ll be some laughs along the way too (even if things get a little messy – after all life has it’s messy times)!

What do I expect from you?

I want you to get the most value from your coaching sessions and so there are a few things I expect from you...

  • Be coachable – understand you are in a coaching relationship in order to grow
  • Be open to being open and vulnerable - this is a fertile ground for transformation
  • Be accountable - understand that you are responsible for yourself and your actions
  • Be prepared to work – change requires work, please put the effort in
  • Be on-time – both our time is valuable so please honour the agreed session time
  • Be kind to yourself – coaching is a process and sometimes change happens fast and sometimes not so fast... wherever you are in the journey that’s the right place!

I'm based outside the UK, can we still work together?

Of course! I work with people from all over the world – as long as you have an internet connection we can work together.

Coaching for Companies: Why should our company hire a coach?

"Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients." Richard Branson There are numerous benefits of hiring an external coach to come in and work with a company's employees. Having an objective coach helps develop trusting and open relationships, which opens the doors to effective successful change and growth. By investing in your employees it demonstrates the worth and value they add to the company, while supporting their professional development, satisfaction and success.

Coaching for Companies: Will the coach persuade the coachee away from our organisation?

In all honesty, if the employee is disatisfied they may leave regardless of the coaching. It's true that it may happen faster with coaching, which in some cases is not a disadvantage to the company. However, coaching can also work to improve the working situation, increase employee satisfaction and support employee retention.

Coaching for Companies: Do you work with companies?

Yes. In addition to working with individuals, I also work within corporate settings providing 121 sessions, drop-in sessions or workshops around a variety of topics. There are numbers benefits of hiring an external coach to your business - please see 'Why should our company hire a coach?' for more info. If your company is interesed in finding out more, please email info@annabutler.co.uk